02 / Wear your mood
The outfit says what you can't.
Graphic tees and cozy sweatshirts with Western grit and feminine wit. Planned for print-on-demand, not a warehouse full of guesswork.
Planned: tees $25–$32 · sweatshirts $38–$50
A little unhinged. Entirely unbothered.
Life is a lot.
Dress accordingly.
For the women holding it together with coffee and a punchline. Meet sarcastic everyday goods and digital tools for your beautifully chaotic life.
Caffeine, chaos & questionable decisions.
Big feelings. Better punchlines.
Our pinky promises
Original wit. Not recycled clichés.
Sarcastic, never mean.
No pressure to have it all together.
The lineup we're building
Useful meets unapologetic.
A little order for your day. A little attitude for everything else. Digital first, with made-to-order goods to follow.
01 / Digital sanity saversPlanned: $7–$19
Today's ambitious agenda.
01 Caffeinate.
02 Pick one thing. Do that thing.
03 Call it personal growth.
A little preview of our attitude
Plans for imperfect people.
Printable planners, trackers and bundles that make room for real life. Less perfection. More getting through Tuesday.
Explore the catalog03 / Small goods, big attitude
Accessorize the coping mechanism.
Funny coffee mugs, stickers and decals for desks, bottles and daily rituals that could use a personality upgrade.
Planned: mugs $16–$22 · stickers $4–$8
04 / Gifts with a punchline
For your favorite fellow disaster.
Seasonal digital gift bundles for the friend who gets it. Thoughtful, funny, and absolutely not another scented candle.
Planned: $12–$25
We're building our first collection. Prices above are planned ranges; available listings confirm final pricing, formats and delivery details.
Your kind of people. Your kind of goods.
Keep the humor.
Lose the perfect-life act.
You don't need a new personality. Just something that matches the one you've already got.